Current work
Senior PR Manager at Kensho Media, leading data-led Digital PR campaign direction across competitive sectors and reviewing campaign angles, source pages, releases and workflows before outreach.
About Peter Coutanche
Senior Digital PR Manager and Independent Digital PR Strategist.
I work across data-led PR, expert commentary, reactive PR and campaign workflow, with a focus on reviewing the material before it reaches journalists.
I am a Senior PR Manager and Independent Digital PR Strategist with experience across campaign direction, data-led story development, expert commentary, reactive PR and campaign workflow.
My work usually sits before outreach: reviewing campaign ideas, source pages, methodologies, release structures and workflows to identify what is strong, unclear, risky or missing. That includes pressure-testing the story route, simplifying the source page, checking the data logic, tightening expert commentary and spotting bottlenecks before the campaign loses momentum.
Agency-side work has included 1,200+ confirmed landed links and 1,500+ mentions, journalist requests and related opportunities across UK, US and international media.
Previous experience
Digital PR Executive at Search Intelligence Ltd, delivering data-led, expert-led and reactive campaigns across UK, US and international media markets.
Independent advisory
Campaign and workflow audits for teams with draft reports, source pages, data-led assets or internal expertise that need practical recommendations before production or pitching.
Expert commentary
Available for relevant journalist requests and expert commentary opportunities through direct enquiry, Connectively and Featured.
Areas of focus
Digital PR strategyCampaign reviewsWorkflow auditsData-led PRReactive PRExpert commentaryMedia relationsSource pagesMethodology reviewJournalist-facing assets
Work with me
Need a senior review before a campaign reaches journalists?
Send over the stage you are at, what exists already and what you want pressure-tested. I can review campaign direction, methodology, source pages, releases, expert commentary or the workflow around them.